Liz Hurley has come under fire from child protection groups
for her new line of children’s swimwear.
Many of the designs are modeled off her adult swimsuits with
an emphasis on minimal fabric, low rise and plunging neckline.
The Collette Bikini on Hurley’s website is described as “great
for girls who want to look grown up.” Despite the fact that it’s a bikini of
scant proportions, parents are told to “rest assured” that their little girls
are “still well covered”.
The Mini Cha Cha Bikini, designed for under 8s, is described
as a choice that both teenagers and younger girls will love. There seems to be
no contradiction in Hurley’s mind about marketing the same product to two very
different age groups.
The lifestyle photography for the children’s swimwear is
provocative and is styled on Hurley’s own lifestyle shoots, albeit without the
ample bust.
For $79 a piece, parents might expect some vestige of sun
protection, but it’s unlikely these little numbers will come with a rash vest.
No. Hurley is a business woman. There will be no façade of
modesty, safety or commonsense to cover these designs.
*Website accessed 18 September 2012 - www.elizabethhurley.com
© Eva Whiteley 2012
